Mazda Motor Corporation announces two new versions of the Demio: the Purel,* featuring color-coordinated interior and exterior for a classy look, and the Aeroactive,** with a design that emphasizes a sporty feel. They go on sale today at Mazda, Mazda Anfini, and Mazda Autozam dealerships throughout Japan.
New Mazda Demio Model
The two new Demio models, equipped with a 1.3-liter engine, are positioned to meet the requirements of younger customers – people who want classy, fashionable and sporty styling.
Mazda Demio 1.3-Liter Purel Model
Mazda Demio Purel features dazzling color schemes: 1) Warm, and inviting orange interior with two options of exterior color in new blazing green or sparkling silver. 2) Blue Interior with three options of exterior color in glacial silver, sunlight silver, or pure white. These color combination delivers distinctive youthful energy and a high fashion look. A custom-colored front grille and a center antenna complete the new look.
Mazda Demio Aeroactive features aerodynamic parts, a center antenna (removable), aluminum wheels, and a special interior with custom seat upholstery and white meters. The look inside and out is active and sporty.
Sales of the Demio are expected to continue at the current level of approximately 6,000 units per month.
The Demio, which created a new "compact wagon" genre when introduced in August 1996, has been one of Mazda' s best-selling products. Its compact body makes it easy to park and maneuver in traffic or in multi-level parking lots. Its roomy and comfortable interior, stylish appearance, flexible and creative seat arrangements, and responsive handling and performance make it a pleasure to own and drive.
* "Purel" was coined from the word "pure."
**"Aeroactive" was coined by combining the words "aero" and "active."
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